Usually overlooked, ad discrepancies can silently siphon potential income and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they happen, and tips... Read more »

Ad discrepancy is a standard challenge in digital advertising that refers back to the mismatch between the metrics reported by completely different platforms concerned in an advertising campaign. As an illustration, the... Read more »

Ad discrepancy is a standard challenge in digital advertising that refers to the mismatch between the metrics reported by different platforms concerned in an advertising campaign. For example, the impressions, clicks, or... Read more »