Typically overlooked, ad discrepancies can silently siphon potential income and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they happen, and methods... Read more »
Ad discrepancy is a typical challenge in digital advertising that refers back to the mismatch between the metrics reported by different platforms involved in an advertising campaign. For instance, the impressions, clicks,... Read more »